Merino wool is sourced from a supplier who has been a bluesign® system partner since 2001.Columbine is the only hosiery left in NZ, based in Gisborne and are a relatively big local employer, so I was very keen to support them. Our ethically-made clothing also includes people producing locally in New Zealand or on small scales in OECD or EU countries with minimum labour standards including minimum wage and conditions for employees.
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We acknowledge that full Fair Trade certification takes time, energy and money, so do work with some small businesses without certification that have transparent production processes. Most of our overseas-made clothing is Fair Trade Certified: Fair Trade is an organized movement that promotes standards for international labour, environmentalism, and social policy in areas related to production of goods.
And then of course there are so many different certifications and ‘levels’ of ethics. I quickly realised that deciding on the levels of "ethicalness" is fraught! Is organic and fairtrade and made in India better than non-organic and made in NZ? Is it significantly better for us to support small-scale suppliers rather than bigger businesses? Is it OK to stock non fair-trade certified but certified organic clothing knowing the owner of the business and fully trusting their transparency? Or NZ women sewing for me but using non organic/fairtrade cotton/materials? Or a small NZ business run by a woman that has organic clothing manufactured in India?. Of course, as I learnt more about the textile and clothing industry I quickly realised that it would be hypocritical of me to stock clothes made in sweatshops while fronting a brand promoting better treatment of NZ kids. Thanks so much for your email! When I first started planning Freedom Kids, my focus came from a feminist perspective and I was primarily looking at ‘gender neutral’ clothes. I also appreciate that our customers challenge and question me to ensure we are constantly reflecting and sticking to our core values! Last week I received this email: In the 21 months since we opened we have honestly not had one negative encounter with a customer.
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